In my work I explore the visual and verbal material that surrounds us by reworking and re-examining the often-overlooked trappings of our culture. My practice investigates the processes of communication and persuasion used on both domestic and international scales. I work across video, performance and sculpture.
I work with diverse source materials; government health warnings, Health & Safety signage, ‘bureaucratic small print’, hand-written signs, brand mascots and shop fittings. I attempt to isolate and pick apart these items in order to probe how they function.
My work appropriates numerous visual languages, re-circulating their symbolic components to disrupt the logic of our assumptions. I reorganise familiar elements from multinational corporate advertising, to vernacular promotional material, via the icons of art history and the rhetoric and actions of those with authority, power and influence.
I am fascinated by the way people attempt to define themselves through the things they purchase and believe and are told. How, in this world of hi-viz, feedback and date release forms, we collude in our own manipulation by becoming devotees of product designers, advertising executives, spin-doctors and charlatans.